The Italians take their coffee seriously, almost as serious as they take cycling. This Giro d’Italia celebrates its 100th running of the race. Consider what this means over the course of history.
The Giro has seen both World Wars and countless socio economic and political changes over its 100 versions. The race has seen the likes of legendary riders including Eddie Merckx, Stephen Roche, Miguel Indurain and recent riders like Alberto Contador make their mark on this event as well as the whole of cycling.
During World War II the Giro adjusted the race structure to a point’s style that consisted of several one day races including well known spring classics like Milan San Remo and the Giro di Lombardia. These adjustments were necessary because Italy was involved in the war and resources including gasoline and food were in limited supply. These resources needed to go to the soldiers who were fighting on the front rather than a bike race that spanned the length of the country.
Café sospeso emerged from this difficult time in Italy’s history when resources were limited. Café sospeso culture is the purchase of café to consume and then another for a stranger to have later. It was a perfect way for communities to still meet around a café regardless of their financial situation and connect with each other. This is just how deep coffee culture is in Italy, it is a daily meeting point for communities and serves a larger purpose than simply getting that jolt of caffeine. The local café connects people and has facilitated community support during times like World War II.
In celebration of the Giro’s 100th edition and it standing the test of time we have created our own café sospeso by giving Wahooligans a cup of coffee at select UK dealers. The coffee is on us with the hopes that you will meet up with your local cycling community to head out for a ride or to view the Giro.
Check out one of the shops that have partnered with us to celebrate the 100th edition of the Giro d’Italia.
Wellington House, Cold Bath Rd, Harrogate HG2 0NA
2) Athlete Service
The Oast House, Greys Rd, Henley-on-Thames RG9 2AA
3) The Velo House
5 St John’s Rd, Tunbridge Wells TN4 9GW
4) Bike Shed
The Square, Barnstaple EX32 8LS
5) Abbotts Ann Cycles & Tubs Cafe
87 Weyhill Rd, Andover SP10 3NR
6) Giant St-Paul’s
200 Aldersgate Street, London EC1A 4HD
Celebrate the race for the Corsa Rosa with Wahoo at your local cycle cafes during the Giro d’ Italia. All you need to do is show your ELEMNT or ELEMNT BOLT GPS Bike Computer to the barista at your selected outlet to recieve your tazza di caffe gratuita courtesy of Wahoo. It’s our way of saying thanks for being a Wahooligan.